E02: How to Grow Your Instagram & What No One is Telling You

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IG has opened up some really incredible opportunities, especially for moms! It has given so many people the opportunity to work from home or create businesses they love. It’s opened up the possibility for moms and small businesses to become influencers, do collaborations, work with companies, or sell their own products.

Naturally, many moms want to know how to grow their instagram following. It’s no secret that a bigger following can equal more opportunity. There is absolutely nothing wrong with that, but there are definitely less than stellar ways to go about growing an instagram platform.

Instagram is by far my favorite social media platform and I have had so much fun cultivating a community there. Along the way, I have learned so much about what it means to grow a social media following. I am by no means an expert, but I do have some tips that have been pretty significant for my own growth. I have a different approach to Instagram than the average guru, which I think makes this episode and these tips unique.

On today’s episode, I share my biggest tips for Instagram growth by sharing my biggest mistakes, what I’ve learned, and what you can do to grow your Instagram!

In this episode we discuss:

  • My 4 biggest Instagram mistakes, how to avoid them, and what to do instead.

  • How to be intentional and have integrity with your IG strategy

  • The importance of defining your mission and serving your audience.

  • The importance of authenticity on social media

  • How to create high standards for yourself on Instagram and where to put your time and effort.

Mentioned in this episode / Additional Resources:


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If you have any questions or comments about this episode, or the podcast in general, email me at hello@jessiemartin.com. I love hearing from you! You can also find me over on Instagram!


My heart is for you to have images of your everyday that you take yourself, with whatever camera you have available to you, whether it’s an old iPhone or an entry level DSLR camera.

If you love taking pictures of your kids but don’t have this whole photography thing totally figured out – I created a free course just for you!